Company History

Badger Utility has come a long way since 1976, when we were founded in Madison, Wisconsin. Back then, the entire organization consisted of our two co-founders working out of an office at a truck stop with a single semi to pull our trailers to sales calls. Despite the inauspicious beginning, we quickly stood apart from the crowd. Folks realized we were in it for the long haul; to stand behind the sale, provide value-added service and build quality relationships with our clients.

Thanks to those relationships, it wasn’t long before we outgrew our truck-stop home and built new facilities nearby. In the years since, we’ve continued to expand throughout Wisconsin to serve you from our additional locations in Waukesha, Wisconsin Rapids, Wausau and Kaukauna.

We appreciate your interest and welcome the opportunity to exceed your expectations as your value-added source for trailers, parts and service.